7 Best Alexa.com Alternatives for Website Ranking (2021)

After more than 25 years of existence, Amazon has announced its decision to disconnect popular website traffic analysis and ranking platform Alexa. Alexa.com, not to be confused with Amazon’s voice assistant Alexa, will no longer work after May 1, 2022. Now, if you’re looking for a website like Alexa, we’ve compiled a list of the best Alexa.com alternatives that you can use.

What is Alexa.com?

Founded in April 1996, Alexa Internet is the web traffic analysis company behind the Alexa.com website. Three years later, Amazon acquired the website and has operated the service ever since. However, things change, as Amazon did announcement that it’s fine remove Alexa.com on May 1, 2022. The company stopped offering new subscriptions on December 8, and existing customers will have access until May 1 next year.

It is worth pointing out the change doesn’t affect Alexa, the voice assistant behind Amazon’s smart home devices such as Echo speakers and smart displays. Alexa will continue to exist as a viable alternative to Apple Siri or Google Assistant. Now that Amazon has decided to take down the Alexa.com website, you can check out similar options below.


Launched in 2008, Semrush is a popular content marketing platform with powerful website analytics and SEO tools.. Semrush has a full set of features to help you with SEO, market research, and even paid search campaigns. Recognized by digital marketers around the world, Semrush is a viable alternative to Alexa.com for keyword research and traffic analysis. Semrush subscription starts at $119.95 for individuals and $449.95 for businesses.


  • Excellent keyword research tools
  • Rank Tracking
  • Backlink Tracking
  • Competitor SEO analysis

The inconvenients:

  • Steep learning curve
  • One user per account; $45 for additional users
  • Extra features can be expensive
  • Requires an account to access the service

To verify Semrush (7-day free trial, from $119.95/month)

2. Ahrefs

body ahrefs

Ahrefs is another household name in digital marketing and a popular Alexa substitute among SEO experts. You can use this platform to optimize your website, see how your website is performing against competitors, explore keywords, track site rankings, and more. With more than 11.8 billion keywords on 10 search engines, Ahrefs is renowned for its quality data metrics to give you actionable insights. If you really want to explore the full feature set, pricing starts at $99/month and goes up to $999/month for enterprise access.


  • Keyword research for 10 search engines
  • Rich data set
  • Check ranking history
  • Keyword Rank Alerts

The inconvenients:

  • No free trial
  • Not intended for beginners

To verify outside Ahrefs (7-day $7 trial, from $99 per month)

3. Similar Web

similarweb - Alternative Alexa.com

If you are looking for a pure website traffic comparison website, Similarweb is what you should try without fail. By using Similarweb you can view global, national and category rankings of websites of your choice as well as engagement and traffic metrics by region.

You can also view direct competitors and compare their ranks and engagement rates. If your primary use case for Alexa.com was to compare website traffic, you should consider Similarweb as a capable alternative. You can also upgrade to the Enterprise plan for unlimited results per metric and up to 3 years of web traffic data.


  • Extensive data set
  • Multiple data points
  • Export results

The inconvenients:

  • No mobile app
  • Expensive business plans

To verify Similarweb (Free, from $200 per month)

4. Spy Fu


Another Alexa.com alternative worth trying is Spyfu. With Spyfu, you can track your keyword rankings, check organic competitors, view competitor PPC keywords, check competitor backlinks by keyword, and much more.

Once you have collected the data, you can choose to export them as an Excel, CSV or PDF file. While the free version has a decent feature set, the premium subscription gives you unlimited access to data, data exports, 10+ years of historical data, and API access.


  • Ideal for competitor analysis
  • Keyword research
  • Useful free plan and affordable paid plans

The inconvenients:

  • UI is a bit cluttered
  • Can get a bit overwhelming for beginners
  • No full version trial

To verify SpyFu (Free and paid version starts at $33/month)


moz pro - Alexa.com Alternative

Moz Pro is a full-fledged SEO suite with multiple tools including Link Explorer, Keyword Explorer, and Rank Tracker. The company also added a drill-down feature to highlight content issues who could use optimization on your website. While Moz Pro isn’t an exact match (or alternative) to Alexa.com, it has powerful tools to optimize your website and track your site’s rankings. Moz Pro starts at $99 per month and goes up to $599 per month.


  • Keyword research
  • Rank Tracking
  • Search for links

The inconvenients:

  • Expensive packages
  • Not ideal for beginners

To verify MozPro (30-day trial, from $99/month)

6. Serpstat


If you are looking for a service to help you with keyword research, domain analysis, rank tracking, site audit and competitor analysis, Serpstat has you covered. Just like Semrush and Ahrefs, you get all the standard features you expect from an SEO tool. However, the data volume might not be as vast as the competition. As for the price, it ranges from $69 to $349 per month.


  • Competitor SEO analysis
  • Page verification
  • Keyword research

The inconvenients:

  • Keyword difficulty may not be accurate
  • Lack of unique features

To verify SerpstatComment (Free, from $69/month)

7. Ubersuggest

uber suggest

To wrap up our list of the best Alexa.com alternatives, we have Ubersuggest. Ubersuggest key features include domain overview, top ranking pages dashboard, keyword suggestions, content ideas, and backlink history. While the service isn’t as feature-rich as Semrush or Moz, Ubersuggest is beginner-friendly and masters the basics.


  • The free version has enough tools
  • Clean UI
  • Suitable for beginners

The inconvenients:

  • Not too advanced
  • Limited backlink history

To verify Ubersuggest (Free, $29/month)

Alexa.com has long been one of the most convenient ways to analyze your web traffic. While his retirement will be greatly missed, there are feature-rich alternatives to help fill the void. If you were looking for a website like Alexa.com, we hope this guide helped you. If you think a similar service should be on this list, let us know in the comments section below, and we’ll give it a try.

Charles J. Kaplan