Amazon to shut down Alexa Internet, its web traffic analysis service

Amazon is shutting down its Alexa Internet web traffic analysis service. The company announced that will go offline in May 2022. The service has been around since 1996, nearly two decades before the retail giant launched a digital assistant of the same name.

“Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach and convert your digital audience, we’ve made the difficult decision to retire on May 1, 2022,” the company said. announcement. “Thank you for making us your go-to resource for content research, competitive analysis, keyword research and so much more.”

Alexa The Internet is mostly an unknown name today, with everyone associating Alexa with Amazon’s digital assistant. But service was a big deal for old-school internet users. Founded in 1996 and acquired by Amazon in 1999, Alexa Internet offered, among other things, a ranking of the most popular websites in the world. It used data from its browser extension, partners, and a combination of other methods for this raking system. Its website rankings are also referenced on platforms like Wikipedia.

Alexa Internet was a wholly owned subsidiary of Amazon. It offered paid subscriptions with additional data and information for site owners. These include competitor analysis tools and other SEO tools that could be used to improve the website and increase the influx of traffic.

However, Amazon has struggled to retain the popularity of Alexa Internet in recent years. The emergence of competing services such as Similarweb and ComScore means that it has been in steady decline for several years now. Seemingly having no improvement in popularity, the company has now decided to shut down the service for good.

Amazon no longer offers new subscriptions for Alexa Internet

Amazon says it has stopped offering new Alexa internet subscriptions as of December 8, 2021. Existing subscriptions will remain active until the deadline, which is May 1, 2022, unless the user chooses to cancel their subscription earlier. that. The last billing will be before April 1, 2022. And if you want to export your data from the service, the company has provided a step-by-step to guide also. You can also to erase your account.

Amazon, however, appears to have already shut down for free users. The website does not show any information but asks paid users and agencies to log in. Either way, note that despite sharing the same name, shutting down Alexa Internet won’t affect the Alexa digital assistant. The latter is a separate service from Amazon.

Charles J. Kaplan