Simple tips to improve your website ranking

Are you looking to rank your website higher in the search engine results pages (SERPs) but you have trouble knowing where to start? Follow these simple tips and you should start shooting up the rankings, so you can attract more visitors to your site.

Ways to Improve Your Website Ranking

Improving your website’s ranking is a goal that can be achieved in many ways through multiple avenues. As such, we’ve put together a list of tips to help you hit that first page of the SERPs that cut across different departments, such as social media, site performance, content, and more. Start implementing them now, so you can soon reap the rewards of this multi-faceted SEO approach.

Use influencer marketing on Instagram

You can get instant traffic and possible ranking boost by partnering with influencers on Instagram who have a massive following. A single post on an influencer’s Instagram page can expand your reach with minimal effort.

Read: Tips to increase engagement on Instagram

Join Facebook groups where your visitors can hang out

Think about Facebook groups your readers can join to exchange ideas with others with similar interests. Then join those groups yourself, be active in them, and use them to drive traffic to your site for more visitors and higher rankings.

Read: Tips to increase engagement on Facebook

Put your images on Pinterest

While many tend to use Instagram and Facebook to expand their reach, Pinterest may be your best bet if you have an e-commerce or retail brand. When it comes to referral traffic, Pinterest is king, as Shopify found it drove 200% and 33% more traffic to shopping sites than Twitter and Facebook, respectively.

Add social media sharing buttons

Want to get more attention to your posts and website? Next, add social media sharing buttons to your site, as this makes it easier for your visitors to share your content with others.

Check broken links

Having broken links on your site can lead to a poor user experience while hurting your SEO efforts. Some tools make it easy to check for broken links to avoid this faux pas, like Ahrefs or Google Analytics.

Remove dead or unnecessary code

If you haven’t used any tools to detect dead or unnecessary code on your site, now is the time to do so. The heavier your site, the longer it will take search engines to crawl it. This can lead to slower loading times and less than ideal search engine rankings.

Read: Best Social Media Optimization Tips

Put square brackets or parentheses in some of your titles

One of the easiest ways to improve your website ranking and traffic is to use square brackets or parentheses in some of your headings. According to one study, titles with parentheses performed 33% better than those without them.

As for what makes brackets or parentheses so effective, you can attribute a lot of it to the fact that they simply grab attention and stand out from the letters of a title.

Use more numbers and powerful words in your titles

You can dramatically increase your click-through rate with one simple step: add stats and numbers to your headlines. Studies show that posts with numbers in the titles tend to land higher in the SERPs, which helps them get a lot more traffic. Two easy ways to ensure you have more numbers in your headlines are to create step-by-step guides or posts with lists.

While injecting numbers into your titles can boost your SERPs while increasing your click-through rate, you can also include powerful words in your titles. Power words are words like “best” or “proven” that, while sounding innocent, actually have the power to attract visitors.

Include your target keyword in your titles

Placing keywords strategically in your content is always a great SEO practice. Be sure to include them in your titles as well, as it’s an easy way to get a good SEO boost. Since titles are limited to 65 characters, you’ll need to make your keyword placement count. So instead of trying to put too much in your titles, make sure to include your target keyword for the best results.

Read: Essential On-Page SEO Tips

Start using longer keywords

Some people steer away from long-tail keywords because their monthly search volume is lower. It’s not necessarily a smart move, because that lower search volume means less competition.

Another reason to use long-tail keywords in your titles or content to improve your rankings is that they often lead to higher conversions because they tend to align with user intent. Additionally, Google is starting to emphasize user intent, so you align with search engine desires by using long-tail keywords.

To improve the usage of your long-tail keywords, crawl your content. Look at each piece and determine what the intention behind it is. Then, find long-tail keywords that match that intent and inject them into the content.

Put your contact details somewhere on your site

Trustworthiness plays an important role in Google’s eyes, and one of the easiest ways to build trust is to include your contact information on your site. If it’s not there, your visitors won’t be able to see it. And more importantly, Google won’t be able to see it, which can negatively impact your rankings. Take the time to put your details somewhere, in order to gain both legitimacy and improved rankings.

Improve your click-through rates with keyword-rich meta descriptions

Although meta descriptions are not considered official ranking factors, they can have a huge impact on where you land in the SERPs. How? ‘Or’ What? By convincing search engine users to click on your result rather than a competitor’s. The more clicks you get, the better your ranking.

To get the most out of your meta descriptions, take the time to make sure they contain unique and exciting copy that gets users to click. Also include the keyword you are targeting for this page as this may match what the user is looking for so you get an almost automatic click through.

Make sure your content is up to date

The more relevant your site is to Google, the better your ranking will be. Regularly updated content can make your site more relevant to search engines.

How can you achieve this? A great place to start is to use Search Console or Google Analytics to check your most popular URLs. Do some research and add new content to these URLs, so they’re updated and relevant, and you should be good to go.

Read: SEO Headers: Best Practices and Tips

Make sure your images are in order

If you have the budget or the talent to do so, do everything possible to ensure that your images are of the highest quality. This will improve the user experience, which can lower your bounce rate and improve your SEO.

Not only do your images need to be high quality, but they also need to work. Broken frames, while they may seem inconsequential, can increase your bounce rate. One way to ensure that your images display as intended is to avoid third-party image hosting.

When image hosting services experience spikes in traffic, some of your images may be blocked or deleted.

Ignore stock images

While it can be tempting to use stock images on your site as they save time, it can negatively impact your SEO. Worse, it can make your site or brand seem unoriginal, which can cause visitors to quickly leave.

Instead of going the easy route with stock footage, hire someone to create original graphics for your site. Or, depending on the content, you can use screenshots, especially if you have posts that are guides where you describe specific steps.

Read more tutorials on search engine optimization (SEO) and social media management.

Charles J. Kaplan