The SEO checklist to strengthen the SEO of your website

If you can learn how to rank higher on search engines, you will receive more qualified leads than your competitors.

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When clothing stores depended on local foot traffic, they primarily competed with clothing stores near their address or neighborhood. Since the world has gone digital and every clothing store now seems to have a website, everyone has to compete with everyone else.

Rather than dominating the attention of your quiet suburban street, it would help if you got as close to that front page of Google as possible – a street where everyone lives.

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Who determines this?

For some time now, companies around the world have been competing to be among the first websites consumers go to when searching for things like “cool new hats” or “sustainably produced shoes” or “places to stay in Bermuda” or pretty much anything else. The strategy that enters this competition is called Search Engine Optimization (SEO), and it’s a big world with many metrics and philosophies.

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From designing effective keyword campaigns to include in website copywriting to strategizing how building a website’s backend can make it more searchable, SEO specialists and departments have a long way to go. to browse. Yet the value of good SEO is undeniable, which is why over $65 billion is spent on it every year.

Consider reviewing SEO best practices yourself to give your business a fighting chance online without dumping too much of your budget into that cumulative $65 billion. If you don’t have a business, these skills will help you qualify for many high-paying SEO positions.

If you need a resource to get you started with SEO, the Complete SEO Checklist Pack is available for $63. It is rated 4.5 out of 5 stars on AppSumo for its step-by-step guides on top ranking, how-to SEO, and advanced processes.

Prices subject to change.

Charles J. Kaplan